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As we celebrate my 25th anniversary in B2B tech public relations, it’s clear that the business landscape has undergone profound changes, particularly in communication, market influence, and customer expectations.
In the fast-moving world of entrepreneurship, short-term thinking can feel like a survival tactic. After all, it’s tempting to grab the fastest solution, the quickest hire, or the most impressive-sounding opportunity.
In the fast-moving world of entrepreneurship, short-term thinking can feel like a survival tactic. After all, it’s tempting to grab the fastest solution, the quickest hire, or the most impressive-sounding opportunity.
There was a point in my journey when everything looked perfect on paper. My company was growing, I was getting featured in the media, and funding rounds were being closed.